Lakelands Dairies asked us to reimagine the employee handbook as a keepsake-quality brand object—moving beyond a purely functional HR manual to something that actively builds pride, belonging, and shared standards across a farmer-owned co-op founded in 1897.

By framing the content around community, purpose, and “One Team” culture—and pairing it with modular, practical inserts such as a dedicated People Calendar and a Values Recognition Card—the handbook becomes both a statement of values and a tool people will actually return to.

The result is a premium, member-worthy publication that reflects the scale and ambition of the organisation (3,200 farm families; products reaching 100+ countries) while making day-to-day expectations, policies, and conduct feel clear, human, and collectively owned.