Innovation. Partnership. Impact. 

The University of Cambridge is a place of ambition, innovation and imagination. Cambridge Enterprise was established to provide the diverse supports needed by the next generation of researchers, innovators and talented teams tackling the challenges facing the world today. In 2023, we began a strategic brand project with the Cambridge Enterprise team. This included a strategic review of the business structure and development of a new positioning and brand identity.

Insight to Innovation

After an initial period of research, which included all potential stakeholders within the university, external partners and industry representatives, this was also informed by a gap analysis study and global innovation districts, along with an analysis of Cambridge’s unique ecosystem. We developed a brand positioning and story, which expanded into a complete strategy, brand toolkit and guiding principles. These brand tools were implemented across the organisation and provided the fundamental direction for brand development.

• Brand positioning, 
• Content Strategy, 
• Strategic workshops, 
• Verbal guidelines, 

Brand development, partnership potential

Based on restructuring business services, we developed a new identity system. Although clearly linked to the university, it has the flexibility to present a contemporary and agile organisation within the structure of a university rich in heritage and with impressive innovation credentials. This allows the various teams to introduce the reorganisation and offer it to existing and potential new partners.

• Brand development, 
• Brand toolkit, 
• Digital strategy, 
• Publication design, 
• Slide & screen document design, 
• UX design, 
• UX research, 

Communication with impact

Updated communication tools emphasised past and current university innovation. We built a series of case studies and strategic presentations that provided an overview of a refreshed and restructured organisation. Alongside this, a long-term digital project was begun to redesign and develop the master website and smaller service websites. 

• Digital design, 
• Digital strategy, 
• Graphic environments, 
• Graphic toolkit, 
• Publication design, 
• Slide & screen document design,