Exploring the past, present and future of small market towns
Free Market, the Irish pavilion at the Venice Biennale Architettura 2018 highlights the generosity, humanity and possibility in the common spaces of Ireland’s market towns. The exhibition examines how the importance and relevance of these spaces has diminished and outlines how they can be reclaimed to once again become integral places of interaction and community.
The project identity revolves around Broderick, a bespoke typeface crafted to echo the vernacular signage of small Irish towns.
We created a comprehensive range of exhibition, digital and communications material for the Irish pavilion in Venice and an ongoing national research project. The pavilion and subsequent touring exhibition won widespread acclaim for its exploration of the unique identity of our rural towns, highlighting potential strategies to safeguard them for the benefit of future generations.
Client Free Market
What we did Art Direction Brand Identity Digital Environment Printed Matter Strategy
Many thanks to Miriam Delaney, Jo Anne Butler, Laurence Lord, Tara Kennedy, Orla Murphy, Jeffrey Bolhuis — the Free Market curatorial team. Thanks also to Matthew Thompson and Paul Tierney for project photography in Venice and around Ireland.