We partnered with ONE Physio & Pilates to create a brand that could unify their physiotherapy and pilates services under one clear proposition: a seamless pathway to physical care for everyone. Their aim, to be the leading provider of Physiotherapy & Pilates in Ireland, by providing a single clear pathway to physical care which is open to everyone”. The challenge lay in balancing clinical credibility with accessibility and warmth, ensuring the brand resonated with both healthcare clients and those seeking pilates for wellness and fitness. Our aim was to build a contemporary, confident identity that communicates clarity, care and movement, while positioning ONE as Ireland’s leading provider in this space.

Our work delivered a comprehensive brand system including brand positioning, identity and guidelines, signage, social media templates, and an initial website design. At its heart sits a custom drawn wordmark, where fluid typographic details reflect the movement, balance and manipulation central to physiotherapy and pilates. The ‘O’ was developed as a flexible symbol, representing their circular model of care and acting as a versatile graphic device across applications. The overall identity is clean, human-centred and adaptable, designed to grow with the business as it expands.

Templates for digital and environmental use ensure consistency across all touchpoints, while the system leaves room for future development in tone of voice and service communications. This foundation allows ONE Physio & Pilates to clearly articulate their purpose while engaging a broad and diverse audience.