The National Sculpture Factory is an exceptional cultural resource in the heart of Cork City. It provides the tools, space, training and practical support for artists to realise large-scale artworks, explore and develop new ways of working and to facilitate organisations wishing to commission public art. The primary objective of the project was to bring the NSF’s programme and resources to artists the public in an engaging and accessible way.
Brand development,
Digital platform,
Digital strategy,
An adaptable identity system
As part of our research and insight process, we identified opportunities to refresh the NSF brand. We developed an integrated typographic identity, which allowed us to build a framework for all content types as well as a versatile system that could be adapted for general communications and programmatic events.
Art direction,
Motion design,
Type & colour system,
Accessible and flexible
The new website and digital platform for artists embraces the concept of accessibility — highlighting the work of talented artists, making this work more available to the general public and promoting the services and facilities available at the NSF. Working closely with the in-house team we developed a content management system consisting of modular blocks for all content types. Each page is composed using a custom page builder system. Content editors can easily create rich media pages including video, interactive content and a custom colour scheme per page.
Competitive audit,
Content management system,
Content Strategy,
Development,
Digital strategy,
Strategic workshops,
Client National Sculpture Factory
Year 2022
What we did Brand Design Identity design Digital design
A special thanks to Dobz, Valerie and the entire National Sculpture Factory team for their support, cooperation and teamwork. This project would not have been possible without the insight provided by the NSF, as well as contributing artists.
