Brand Guidelines Identity design Digital design Art direction Iconography Print Wayfinding Signage
The Irish Museum of Modern Art (IMMA) shares, develops and conserves the Irish National Collection of Modern and Contemporary Art. Its online platform is the key access point for all audiences. We developed a versatile online platform to share the collection and promote their programmes and activities. This new site delivers on their mission to connect audiences and art, and to share the National Collection for now and for the future.
Brand development,
Content planning,
Content Strategy,
Digital platform,
Digital strategy,
UX design,
The bit you don’t see
The project followed a user-centric methodology and went through several rounds of testing and design iteration at every stage in the process, from concept and architecture to navigation and design.The website serves many purposes including, an information directory, an events calendar, an online gallery, an archive, a learning resource, an editorial journal and a shop. We worked with internal teams and external suppliers to unite this in one space, making much of IMMA’s growing collection available to view for many for the very first time. We developed a versatile CMS and image library making management, updates and promotion a straightforward process.
Competitive audit,
Email campaigns,
Event communications,
Programme Communications,
Strategic workshops,
Client IMMA
Year 2019
What we did Brand Guidelines Identity design Digital design Art direction Iconography Print Wayfinding Signage
We are very grateful to the members of the IMMA community, both staff in the museum and dedicated testers from the public, who contributed their time to help us develop the site. The project was developed and directed by Aoife Flynn, Head of Audiences and Development and managed by Sabina Bonicci.
